smart media campaigns. (I)

Smart, creative, simple, surprising, original: the Go Beyond Borders Project was an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho for the 20th Anniversary of the fall of the Berlin Wall. 40 km of Go Beyond Borders tape was produced to mark the original position of the Berlin Wall and 8 Street Art Installations told heroic stories of those who conquered the divide between East and West Berlin. Watch below the “making of”.

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