ambigrams.

“An ambigram is a typographical design or artform that may be read/seen/understood as one or more words/shapes/objects not only in its form as presented, but also from another viewpoint, direction, or orientation. It works if oriented in two different ways, usually when reflected in a vertical axis or when rotated through 180 degrees. The shapes/objects/words readable in the other viewpoint, direction or orientation may be the same or different from the original words/shapes/objects.” (Wiki)

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