smart copywriter + smart art director =

alex is not a child soldier. an aids victim. an orphan.
alex is bright. curious. happy. creative. charming.
stop the pity. unlock the potential.

this is a really honest, beautiful, smart and creative campaign. and – ultimately – the proof that a social campaign doesn’t necessarily need to bring along a stupid teary story in order to achieve its goal.+

Categories: Uncategorized | 1 Comment

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One thought on “smart copywriter + smart art director =

  1. AAF

    smart copywriter + smart art director = LOVE, LOVE, LOVE. 😛

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