Nothing is more powerful than an idea.

KONY 2012 is a film/campaign by Invisible Children that aims to make Joseph Kony (one of the world’s worst war criminals) famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

Amazing campaign, fantastic video, social interaction and everything. No wonder it’s all over the world right now. In case you didn’t see it yet: http://vimeo.com/37119711

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