Casual photographers, here is your wake-up call.

I’m sure you’ve all read or heard about it, the Lytro camera has had already tech geeks buzzing about its futuristic technology. But, just in case you’ve missed it, here’s a short recap: Lytro is basically a device that acts like no other camera. Because it captures the entire light field in its view (not just the color and intensity of light rays but also their direction) Lytro can do tricks other cameras can’t do. The main one: being able to change the focus of your photo after you took the photo, or what its creators call a “living picture”. That signature feature it’s not just a hi-tech convenience, it allows you to tell stories in a completely different way with your photos. Changing the subject in focus, by its nature, almost always alters the story in the image. Focus on the diver in the foreground, for example, and it’s a light moment. Zero in on the man in the background looking at him, and you’ve got creepy. Of course, the photo needs the viewer to refocus and get hooked, so sharing becomes key. This social aspect is exactly where Lytro sinks or takes off. If its early users start telling stories with their cameras — and those stories are worth sharing — Lytro will transition from curious trick to superstardom. Okay, now let’s cut the blah-blah, a picture does a much better job explaining:

(How to play with these pictures: click different areas and/or subjects to refocus, double click to zoom)

Categories: Uncategorized | Tags: , , , , , | 2 Comments

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2 thoughts on “Casual photographers, here is your wake-up call.

  1. I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again

  2. i’m interested in how much this catches on. it certainly changes the role of photographer and viewer.

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